Hello,

I am Mavis. I am an Art Director and Multidisciplinary Designer, who had the privilege of working in Converse headquarters in Asia as their in-house Senior Brand Designer for many years. In this position, I practiced and led the design and art direction for online and offline projects. The diverse environments allowed me to develop a versatile skill set, strong work ethic, and a wide range of knowledge.

I approach every brief with the end product and audience in mind tailoring each solution to create clean, clear and well thought out results. I enjoy the creative process from conceptulisation right through build, utilising broad project management skills and I have a very keen eye for detail to ensure the quality and consistency of every project is retained.

Hello,

I am Mavis. I am an Art Director and Multidisciplinary Designer, who had the privilege of working in Converse headquarters in Asia as their in-house Senior Brand Designer for many years. In this position, I practiced and led the design and art direction for online and offline projects. The diverse environments allowed me to develop a versatile skill set, strong work ethic, and a wide range of knowledge.

I approach every brief with the end product and audience in mind tailoring each solution to create clean, clear and well thought out results. I enjoy the creative process from conceptulisation right through build, utilising broad project management skills and I have a very keen eye for detail to ensure the quality and consistency of every project is retained.

Hello,

I am Mavis. I am an Art Director and Multidisciplinary Designer, who had the privilege of working in Converse headquarters in Asia as their in-house Senior Brand Designer for many years. In this position, I practiced and led the design and art direction for online and offline projects. The diverse environments allowed me to develop a versatile skill set, strong work ethic, and a wide range of knowledge.

I approach every brief with the end product and audience in mind tailoring each solution to create clean, clear and well thought out results. I enjoy the creative process from conceptulisation right through build, utilising broad project management skills and I have a very keen eye for detail to ensure the quality and consistency of every project is retained.

Hello,

I am Mavis. I am an Art Director and Multidisciplinary Designer, who had the privilege of working in Converse headquarters in Asia as their in-house Senior Brand Designer for many years. In this position, I practiced and led the design and art direction for online and offline projects. The diverse environments allowed me to develop a versatile skill set, strong work ethic, and a wide range of knowledge.

I approach every brief with the end product and audience in mind tailoring each solution to create clean, clear and well thought out results. I enjoy the creative process from conceptulisation right through build, utilising broad project management skills and I have a very keen eye for detail to ensure the quality and consistency of every project is retained.

Hello,

I am Mavis. I am an Art Director and Multidisciplinary Designer, who had the privilege of working in Converse headquarters in Asia as their in-house Senior Brand Designer for many years. In this position, I practiced and led the design and art direction for online and offline projects. The diverse environments allowed me to develop a versatile skill set, strong work ethic, and a wide range of knowledge.

I approach every brief with the end product and audience in mind tailoring each solution to create clean, clear and well thought out results. I enjoy the creative process from conceptulisation right through build, utilising broad project management skills and I have a very keen eye for detail to ensure the quality and consistency of every project is retained.

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

WAVYMAVY / Founder, Director
PRESENT, LONDON, UK
Brand Development, Brand Communication, Art Direction, UX & UI Design, Digital Content Creation, Photography, Photography Production, Video Editing, 2D & 3D Visualisation Design


Converse / Senior Brand Designer China & APAC
FEBRUARY 2014 - SEPTEMBER 2015,  SHANGHAI, CHINA
--> Art Direct & Create & Drive in production:
Online: monthly ecommerce imagery, brand campaigns, seasonal lookbooks, minisites, wireframes, digital content, blogs, EDM, digital banners
Offline: seasonal retail VM POP, VM guides, seasonal GWPs, special VM design against key products, brand campaign event design, PR event design, retail environment and premium windows.
--> Overseeing: Ecommerce site renewal, responsive site creation, monitor CTR and conversions.
--> Collaborate: Artists, freelance designers (both online & offline)
--> Support: China & APAC relevant brand marketing and communication strategy. Retail Marketing and create retail marketing activities and responsibilities including seasonal retail VM POP programme, VM guides, seasonal GWPs and special VM design against key products, relevant event creative, retail environments and premium windows.
--> Ensure: All the creative are on brand and aligned with the brand’s visual aesthetic and seasonal messaging. All brand presentation to targeted audiences. Monitor all brand communications in the marketplace to be relevant, on brand, competitive and effective in the China & APAC market.
As a senior designer, I was closely working with our brand team, to leverage the global strategy into China & APAC market.

Converse / Digital Creative Designer (Long-term Contract)
JANUARY 2012 - FEBRUARY 2014,  LONDON, UK // SHANGHAI, CHINA
Brandsite & tmall site UX, brand campaign mini-sites, monthly online content creation, EDM design & refreshment, manage digital content and design strategy, develop the core competency to connect with youth consumers through brand site.

Protein® / Creative Designer (Project)
DECEMBER 2011 - DECEMBER 2011,  LONDON, UK
Protein® Cafe interactive concept, website live feed visualisation design, chromo LED lights time sync

Max Hattler / Animator, Video Editor
JUNE 2011 - NOVEMBER 2011,  LONDON, UK
Animations & Documentary Editing

Converse / Brand Design Creative
JANUARY 2007 - AUGUST 2010,  SHANGHAI, CHINA
Campaign design, Retail Design, Event Design, Tradeshow Design, Catalogue Design

WAVYMAVY / Founder, Director
NOVEMBER  2004 - SEPTEMBER 2010
Styling, Makeup & Hair for photoshoots, TVC and catwalks, Photography, Production for photoshoots

WAVYMAVY / Founder, Director
PRESENT, LONDON, UK
Brand Development, Brand Communication, Art Direction, UX & UI Design, Digital Content Creation, Photography, Photography Production, Video Editing, 2D & 3D Visualisation Design


Converse / Senior Brand Designer China & APAC
FEBRUARY 2014 - SEPTEMBER 2015,  SHANGHAI, CHINA
--> Art Direct & Create & Drive in production:
Online: monthly ecommerce imagery, brand campaigns, seasonal lookbooks, minisites, wireframes, digital content, blogs, EDM, digital banners
Offline: seasonal retail VM POP, VM guides, seasonal GWPs, special VM design against key products, brand campaign event design, PR event design, retail environment and premium windows.
--> Overseeing: Ecommerce site renewal, responsive site creation, monitor CTR and conversions.
--> Collaborate: Artists, freelance designers (both online & offline)
--> Support: China & APAC relevant brand marketing and communication strategy. Retail Marketing and create retail marketing activities and responsibilities including seasonal retail VM POP programme, VM guides, seasonal GWPs and special VM design against key products, relevant event creative, retail environments and premium windows.
--> Ensure: All the creative are on brand and aligned with the brand’s visual aesthetic and seasonal messaging. All brand presentation to targeted audiences. Monitor all brand communications in the marketplace to be relevant, on brand, competitive and effective in the China & APAC market.
As a senior designer, I was closely working with our brand team, to leverage the global strategy into China & APAC market.

Converse / Digital Creative Designer (Long-term Contract)
JANUARY 2012 - FEBRUARY 2014,  LONDON, UK // SHANGHAI, CHINA
Brandsite & tmall site UX, brand campaign mini-sites, monthly online content creation, EDM design & refreshment, manage digital content and design strategy, develop the core competency to connect with youth consumers through brand site.

Protein® / Creative Designer (Project)
DECEMBER 2011 - DECEMBER 2011,  LONDON, UK
Protein® Cafe interactive concept, website live feed visualisation design, chromo LED lights time sync

Max Hattler / Animator, Video Editor
JUNE 2011 - NOVEMBER 2011,  LONDON, UK
Animations & Documentary Editing

Converse / Brand Design Creative
JANUARY 2007 - AUGUST 2010,  SHANGHAI, CHINA
Campaign design, Retail Design, Event Design, Tradeshow Design, Catalogue Design

WAVYMAVY / Founder, Director
NOVEMBER  2004 - SEPTEMBER 2010
Styling, Makeup & Hair for photoshoots, TVC and catwalks, Photography, Production for photoshoots

WAVYMAVY / Founder, Director
PRESENT, LONDON, UK
Brand Development, Brand Communication, Art Direction, UX & UI Design, Digital Content Creation, Photography, Photography Production, Video Editing, 2D & 3D Visualisation Design


Converse / Senior Brand Designer China & APAC
FEBRUARY 2014 - SEPTEMBER 2015,  SHANGHAI, CHINA
--> Art Direct & Create & Drive in production:
Online: monthly ecommerce imagery, brand campaigns, seasonal lookbooks, minisites, wireframes, digital content, blogs, EDM, digital banners
Offline: seasonal retail VM POP, VM guides, seasonal GWPs, special VM design against key products, brand campaign event design, PR event design, retail environment and premium windows.
--> Overseeing: Ecommerce site renewal, responsive site creation, monitor CTR and conversions.
--> Collaborate: Artists, freelance designers (both online & offline)
--> Support: China & APAC relevant brand marketing and communication strategy. Retail Marketing and create retail marketing activities and responsibilities including seasonal retail VM POP programme, VM guides, seasonal GWPs and special VM design against key products, relevant event creative, retail environments and premium windows.
--> Ensure: All the creative are on brand and aligned with the brand’s visual aesthetic and seasonal messaging. All brand presentation to targeted audiences. Monitor all brand communications in the marketplace to be relevant, on brand, competitive and effective in the China & APAC market.
As a senior designer, I was closely working with our brand team, to leverage the global strategy into China & APAC market.

Converse / Digital Creative Designer (Long-term Contract)
JANUARY 2012 - FEBRUARY 2014,  LONDON, UK // SHANGHAI, CHINA
Brandsite & tmall site UX, brand campaign mini-sites, monthly online content creation, EDM design & refreshment, manage digital content and design strategy, develop the core competency to connect with youth consumers through brand site.

Protein® / Creative Designer (Project)
DECEMBER 2011 - DECEMBER 2011,  LONDON, UK
Protein® Cafe interactive concept, website live feed visualisation design, chromo LED lights time sync

Max Hattler / Animator, Video Editor
JUNE 2011 - NOVEMBER 2011,  LONDON, UK
Animations & Documentary Editing

Converse / Brand Design Creative
JANUARY 2007 - AUGUST 2010,  SHANGHAI, CHINA
Campaign design, Retail Design, Event Design, Tradeshow Design, Catalogue Design

WAVYMAVY / Founder, Director
NOVEMBER  2004 - SEPTEMBER 2010
Styling, Makeup & Hair for photoshoots, TVC and catwalks, Photography, Production for photoshoots

WAVYMAVY / Founder, Director
PRESENT, LONDON, UK
Brand Development, Brand Communication, Art Direction, UX & UI Design, Digital Content Creation, Photography, Photography Production, Video Editing, 2D & 3D Visualisation Design


Converse / Senior Brand Designer China & APAC
FEBRUARY 2014 - SEPTEMBER 2015,  SHANGHAI, CHINA
--> Art Direct & Create & Drive in production:
Online: monthly ecommerce imagery, brand campaigns, seasonal lookbooks, minisites, wireframes, digital content, blogs, EDM, digital banners
Offline: seasonal retail VM POP, VM guides, seasonal GWPs, special VM design against key products, brand campaign event design, PR event design, retail environment and premium windows.
--> Overseeing: Ecommerce site renewal, responsive site creation, monitor CTR and conversions.
--> Collaborate: Artists, freelance designers (both online & offline)
--> Support: China & APAC relevant brand marketing and communication strategy. Retail Marketing and create retail marketing activities and responsibilities including seasonal retail VM POP programme, VM guides, seasonal GWPs and special VM design against key products, relevant event creative, retail environments and premium windows.
--> Ensure: All the creative are on brand and aligned with the brand’s visual aesthetic and seasonal messaging. All brand presentation to targeted audiences. Monitor all brand communications in the marketplace to be relevant, on brand, competitive and effective in the China & APAC market.
As a senior designer, I was closely working with our brand team, to leverage the global strategy into China & APAC market.

Converse / Digital Creative Designer (Long-term Contract)
JANUARY 2012 - FEBRUARY 2014,  LONDON, UK // SHANGHAI, CHINA
Brandsite & tmall site UX, brand campaign mini-sites, monthly online content creation, EDM design & refreshment, manage digital content and design strategy, develop the core competency to connect with youth consumers through brand site.

Protein® / Creative Designer (Project)
DECEMBER 2011 - DECEMBER 2011,  LONDON, UK
Protein® Cafe interactive concept, website live feed visualisation design, chromo LED lights time sync

Max Hattler / Animator, Video Editor
JUNE 2011 - NOVEMBER 2011,  LONDON, UK
Animations & Documentary Editing

Converse / Brand Design Creative
JANUARY 2007 - AUGUST 2010,  SHANGHAI, CHINA
Campaign design, Retail Design, Event Design, Tradeshow Design, Catalogue Design

WAVYMAVY / Founder, Director
NOVEMBER  2004 - SEPTEMBER 2010
Styling, Makeup & Hair for photoshoots, TVC and catwalks, Photography, Production for photoshoots

WAVYMAVY / Founder, Director
PRESENT, LONDON, UK
Brand Development, Brand Communication, Art Direction, UX & UI Design, Digital Content Creation, Photography, Photography Production, Video Editing, 2D & 3D Visualisation Design


Converse / Senior Brand Designer China & APAC
FEBRUARY 2014 - SEPTEMBER 2015,  SHANGHAI, CHINA
--> Art Direct & Create & Drive in production:
Online: monthly ecommerce imagery, brand campaigns, seasonal lookbooks, minisites, wireframes, digital content, blogs, EDM, digital banners
Offline: seasonal retail VM POP, VM guides, seasonal GWPs, special VM design against key products, brand campaign event design, PR event design, retail environment and premium windows.
--> Overseeing: Ecommerce site renewal, responsive site creation, monitor CTR and conversions.
--> Collaborate: Artists, freelance designers (both online & offline)
--> Support: China & APAC relevant brand marketing and communication strategy. Retail Marketing and create retail marketing activities and responsibilities including seasonal retail VM POP programme, VM guides, seasonal GWPs and special VM design against key products, relevant event creative, retail environments and premium windows.
--> Ensure: All the creative are on brand and aligned with the brand’s visual aesthetic and seasonal messaging. All brand presentation to targeted audiences. Monitor all brand communications in the marketplace to be relevant, on brand, competitive and effective in the China & APAC market.
As a senior designer, I was closely working with our brand team, to leverage the global strategy into China & APAC market.

Converse / Digital Creative Designer (Long-term Contract)
JANUARY 2012 - FEBRUARY 2014,  LONDON, UK // SHANGHAI, CHINA
Brandsite & tmall site UX, brand campaign mini-sites, monthly online content creation, EDM design & refreshment, manage digital content and design strategy, develop the core competency to connect with youth consumers through brand site.

Protein® / Creative Designer (Project)
DECEMBER 2011 - DECEMBER 2011,  LONDON, UK
Protein® Cafe interactive concept, website live feed visualisation design, chromo LED lights time sync

Max Hattler / Animator, Video Editor
JUNE 2011 - NOVEMBER 2011,  LONDON, UK
Animations & Documentary Editing

Converse / Brand Design Creative
JANUARY 2007 - AUGUST 2010,  SHANGHAI, CHINA
Campaign design, Retail Design, Event Design, Tradeshow Design, Catalogue Design

WAVYMAVY / Founder, Director
NOVEMBER  2004 - SEPTEMBER 2010
Styling, Makeup & Hair for photoshoots, TVC and catwalks, Photography, Production for photoshoots

EDUCATION

EDUCATION

EDUCATION

EDUCATION

EDUCATION

Goldsmiths College / MA Image and Communication
SEPTEMBER 2010 - SEPTEMBER  2011, LONDON, UK

Design & Arts College / BA Fashion Design
2001 -  2003, CHRISTCHURCH, NEW ZEALAND

Goldsmiths College / MA Image and Communication
SEPTEMBER 2010 - SEPTEMBER  2011, LONDON, UK

Design & Arts College / BA Fashion Design
2001 -  2003, CHRISTCHURCH, NEW ZEALAND

Goldsmiths College / MA Image and Communication
SEPTEMBER 2010 - SEPTEMBER  2011, LONDON, UK

Design & Arts College / BA Fashion Design
2001 -  2003, CHRISTCHURCH, NEW ZEALAND

Goldsmiths College / MA Image and Communication
SEPTEMBER 2010 - SEPTEMBER  2011, LONDON, UK

Design & Arts College / BA Fashion Design
2001 -  2003, CHRISTCHURCH, NEW ZEALAND

Goldsmiths College / MA Image and Communication
SEPTEMBER 2010 - SEPTEMBER  2011, LONDON, UK

Design & Arts College / BA Fashion Design
2001 -  2003, CHRISTCHURCH, NEW ZEALAND

SOFTWARE & SKILLS

SOFTWARE & SKILLS

SOFTWARE & SKILLS

SOFTWARE & SKILLS

SOFTWARE & SKILLS

Photoshop, Illustrator, InDesign, Acrobat Pro, After Effects, Premier Pro, Cinema 4D, Final Cut Pro, Ableton Live, Module 8.
HTML + CSS3, Processing, Dreamweaver, Flash, Wordpress, Max MSP
Photography

Photoshop, Illustrator, InDesign, Acrobat Pro, After Effects, Premier Pro, Cinema 4D, Final Cut Pro, Ableton Live, Module 8.
HTML + CSS3, Processing, Dreamweaver, Flash, Wordpress, Max MSP
Photography

Photoshop, Illustrator, InDesign, Acrobat Pro, After Effects, Premier Pro, Cinema 4D, Final Cut Pro, Ableton Live, Module 8.
HTML + CSS3, Processing, Dreamweaver, Flash, Wordpress, Max MSP
Photography

Photoshop, Illustrator, InDesign, Acrobat Pro, After Effects, Premier Pro, Cinema 4D, Final Cut Pro, Ableton Live, Module 8.
HTML + CSS3, Processing, Dreamweaver, Flash, Wordpress, Max MSP
Photography

Photoshop, Illustrator, InDesign, Acrobat Pro, After Effects, Premier Pro, Cinema 4D, Final Cut Pro, Ableton Live, Module 8.
HTML + CSS3, Processing, Dreamweaver, Flash, Wordpress, Max MSP
Photography

LANGUAGE

LANGUAGE

LANGUAGE

LANGUAGE

LANGUAGE

English, Mandarin

English, Mandarin

English, Mandarin

English, Mandarin

English, Mandarin

OTHER FACTS YOU MIGHT BE INTERESTED TO KNOW

OTHER FACTS YOU MIGHT BE INTERESTED TO KNOW

OTHER FACTS YOU MIGHT BE INTERESTED TO KNOW

OTHER FACTS YOU MIGHT BE INTERESTED TO KNOW

OTHER FACTS YOU MIGHT BE INTERESTED TO KNOW

onedotzero_cascade / Award Winning Education Platform
2011,  LONDON, UK
Synaesthetic / An Interactive audiovisual installation
2011,  Dept. of Media  and Communications  Postgraduate Show, Goldsmiths  College, University of London
UNICEF New Zealand Children’s Charity / Volunteer
2001 - 2003,  AUCKLAND, NEW ZEALAND

onedotzero_cascade / Award Winning Education Platform
2011,  LONDON, UK
Synaesthetic / An Interactive audiovisual installation
2011,  Dept. of Media  and Communications  Postgraduate Show, Goldsmiths  College, University of London
UNICEF New Zealand Children’s Charity / Volunteer
2001 - 2003,  AUCKLAND, NEW ZEALAND

onedotzero_cascade / Award Winning Education Platform
2011,  LONDON, UK
Synaesthetic / An Interactive audiovisual installation
2011,  Dept. of Media  and Communications  Postgraduate Show, Goldsmiths  College, University of London
UNICEF New Zealand Children’s Charity / Volunteer
2001 - 2003,  AUCKLAND, NEW ZEALAND

onedotzero_cascade / Award Winning Education Platform
2011,  LONDON, UK
Synaesthetic / An Interactive audiovisual installation
2011,  Dept. of Media  and Communications  Postgraduate Show, Goldsmiths  College, University of London
UNICEF New Zealand Children’s Charity / Volunteer
2001 - 2003,  AUCKLAND, NEW ZEALAND

onedotzero_cascade / Award Winning Education Platform
2011,  LONDON, UK
Synaesthetic / An Interactive audiovisual installation
2011,  Dept. of Media  and Communications  Postgraduate Show, Goldsmiths  College, University of London
UNICEF New Zealand Children’s Charity / Volunteer
2001 - 2003,  AUCKLAND, NEW ZEALAND

OTHER INTEREST

OTHER INTEREST

OTHER INTEREST

OTHER INTEREST

OTHER INTEREST

Music, Education, Ecodesign, Technology, Animal Welfare

Music, Education, Ecodesign, Technology, Animal Welfare

Music, Education, Ecodesign, Technology, Animal Welfare

Music, Education, Ecodesign, Technology, Animal Welfare

Music, Education, Ecodesign, Technology, Animal Welfare

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 ©Copyright wavymavy 2018. All Rights Reserved.

 ©Copyright wavymavy 2018. All Rights Reserved.

 ©Copyright wavymavy 2018. All Rights Reserved.

 ©Copyright wavymavy 2018. All Rights Reserved.

 ©Copyright wavymavy 2018. All Rights Reserved.