DIGITAL CONTENT
MA-1 Collection


Digital campaign for Converse 2015 MA-1 Collection which included apparel and footwear.

DIGITAL CONTENT
MA-1 Collection

 

Digital campaign for Converse 2015 MA-1 Collection which included apparel and footwear.

DIGITAL CONTENT
MA-1 Collection

 

Digital campaign for Converse 2015 MA-1 Collection which included apparel and footwear.

DIGITAL CONTENT
MA-1 Collection

 

Digital campaign for Converse 2015 MA-1 Collection which included apparel and footwear.

DIGITAL CONTENT
MA-1 Collection
 
Digital campaign for Converse 2015 MA-1 Collection which included apparel and footwear.

The MA-1 was designed by the United States Air Force to serve as an intermediate weight flight jacket for use all year. It is one of the most popular outerwear styles of current day, and probably the most famous piece of military clothing to find crossover success as a piece of civilian wear. The jacket possesses a rich history which can be traced from its military origins through various subcultures including the punk and skinhead movements and gay communities in the 1980s.

To Launch this important collection for its online campaign, Converse teamed up with two Chinese independent bands Life For Drinking and The Grindstone.

I was the Creative and Design lead, which involved sourcing KOLs, art directing and producing a video as well as still images. I was also in charge of briefing copywriters, designing content layout for the brand site, and overseeing and managing the adaptation of the content to other online platforms. The images were then selected and adapted to retail environment.

The MA-1 was designed by the United States Air Force to serve as an intermediate weight flight jacket for use all year. It is one of the most popular outerwear styles of current day, and probably the most famous piece of military clothing to find crossover success as a piece of civilian wear. The jacket possesses a rich history which can be traced from its military origins through various subcultures including the punk and skinhead movements and gay communities in the 1980s.

To Launch this important collection for its online campaign, Converse teamed up with two Chinese independent bands Life For Drinking and The Grindstone.

I was the Creative and Design lead, which involved sourcing KOLs, art directing and producing a video as well as still images. I was also in charge of briefing copywriters, designing content layout for the brand site, and overseeing and managing the adaptation of the content to other online platforms. The images were then selected and adapted to retail environment.

The MA-1 was designed by the United States Air Force to serve as an intermediate weight flight jacket for use all year. It is one of the most popular outerwear styles of current day, and probably the most famous piece of military clothing to find crossover success as a piece of civilian wear. The jacket possesses a rich history which can be traced from its military origins through various subcultures including the punk and skinhead movements and gay communities in the 1980s.

To Launch this important collection for its online campaign, Converse teamed up with two Chinese independent bands Life For Drinking and The Grindstone.

I was the Creative and Design lead, which involved sourcing KOLs, art directing and producing a video as well as still images. I was also in charge of briefing copywriters, designing content layout for the brand site, and overseeing and managing the adaptation of the content to other online platforms. The images were then selected and adapted to retail environment.

The MA-1 was designed by the United States Air Force to serve as an intermediate weight flight jacket for use all year. It is one of the most popular outerwear styles of current day, and probably the most famous piece of military clothing to find crossover success as a piece of civilian wear. The jacket possesses a rich history which can be traced from its military origins through various subcultures including the punk and skinhead movements and gay communities in the 1980s.

To Launch this important collection for its online campaign, Converse teamed up with two Chinese independent bands Life For Drinking and The Grindstone.

I was the Creative and Design lead, which involved sourcing KOLs, art directing and producing a video as well as still images. I was also in charge of briefing copywriters, designing content layout for the brand site, and overseeing and managing the adaptation of the content to other online platforms. The images were then selected and adapted to retail environment.

The MA-1 was designed by the United States Air Force to serve as an intermediate weight flight jacket for use all year. It is one of the most popular outerwear styles of current day, and probably the most famous piece of military clothing to find crossover success as a piece of civilian wear. The jacket possesses a rich history which can be traced from its military origins through various subcultures including the punk and skinhead movements and gay communities in the 1980s.

To Launch this important collection for its online campaign, Converse teamed up with two Chinese independent bands Life For Drinking and The Grindstone.

I was the Creative and Design lead, which involved sourcing KOLs, art directing and producing a video as well as still images. I was also in charge of briefing copywriters, designing content layout for the brand site, and overseeing and managing the adaptation of the content to other online platforms. The images were then selected and adapted to retail environment.

My Role: Concept Development,  Art Direction and Blog Page Design

My Role: Concept Development,  Art Direction and Blog Page Design

My Role: Concept Development,  Art Direction and Blog Page Design

My Role: Concept Development,  Art Direction and Blog Page Design

My Role: Concept Development,  Art Direction and Blog Page Design

Blog Page Design

Blog Page Design

Blog Page Design

Blog Page Design

Blog Page Design

MA-1 BlogPage

Copy: Liu Fei   |   Photographer: Gao Yuan  |  Stylist: Zhang Jiayi  |   KOL: Life for Drinking, The Grindstone   |   Indoor Location: School Live Bar in Beijing

Copy: Liu Fei   |   Photographer: Gao Yuan  |  Stylist: Zhang Jiayi  |   KOL: Life for Drinking, The Grindstone   |   Indoor Location: School Live Bar in Beijing

Copy: Liu Fei   |   Photographer: Gao Yuan  |  Stylist: Zhang Jiayi

KOL: Life for Drinking, The Grindstone   |   Indoor Location: School Live Bar in Beijing

Copy: Liu Fei   |   Photographer: Gao Yuan  |  Stylist: Zhang Jiayi

KOL: Life for Drinking, The Grindstone   |   Indoor Location: School Live Bar in Beijing

Copy: Liu Fei   |   Photographer: Gao Yuan  |  Stylist: Zhang Jiayi  |   KOL: Life for Drinking, The Grindstone   |   Indoor Location: School Live Bar in Beijing

All Projects

Chuck II LaunchDigital Design

Converse Cons Skateboard TricksDigital Content / Video

Energy Product Trade ShowSpace Design / Trade Show Design

MA-1 CollectionDigital Content

Cocoon PosterPrint / Graphic Design

Modern Energy Management PR BrochurePrint / Corporate Design

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 ©Copyright wavymavy 2018. All Rights Reserved.

 ©Copyright wavymavy 2018. All Rights Reserved.

 ©Copyright wavymavy 2018. All Rights Reserved.

 ©Copyright wavymavy 2018. All Rights Reserved.

 ©Copyright wavymavy 2018. All Rights Reserved.