ART DIRECTION / EVENT DESIGN
ART DIRECTION / EVENT DESIGN
ART DIRECTION / EVENT DESIGN
ART DIRECTION / EVENT DESIGN
ART DIRECTION / EVENT DESIGN
Converse Colour Clash
Converse Colour Clash
Converse Colour Clash
Converse Colour Clash
Converse Colour Clash
Localizing Converse’s global campaign “Colour Clash” for the Chinese market. Designed and staged 4 events in 5 cities (Beijing, Shanghai, Wuhan, Xi'an & Changsha), and culminating in a 1-day festival in Guangzhou.
Localizing Converse’s global campaign “Colour Clash” for the Chinese market. Designed and staged 4 events in 5 cities (Beijing, Shanghai, Wuhan, Xi'an & Changsha), and culminating in a 1-day festival in Guangzhou.
Localizing Converse’s global campaign “Colour Clash” for the Chinese market. Designed and staged 4 events in 5 cities (Beijing, Shanghai, Wuhan, Xi'an & Changsha), and culminating in a 1-day festival in Guangzhou.
Client: Converse
Project: Converse Colour Clash Campaign
Year: 2014
Role: Creative Lead, Design Lead
Deliverables: Event Fixture, Event Giveaway & Packing, Flyers & Posters, Space Design, Activity Space Design, T-Shirt Design, Visual Merchandising, Influencer Management
Client: Converse
Project: Converse Colour Clash Campaign
Year: 2014
Role: Creative Lead, Design Lead
Deliverables: Event Fixture, Event Giveaway & Packing, Flyers & Posters, Space Design, Activity Space Design, T-Shirt Design, Visual Merchandising, Influencer Management
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